Why buy from Blue Chip

The Knowledge Zone	Why buy from Blue Chip	Why buy an iSUP
iSUP Construction	Choosing the right board for you	Free Shipping

Over 50 years of water sports knowledge has built our reputation:

Brian Johncey has been involved in the watersports industry one way or another since 1965.

In 1970 Brian started by building and repairing surfboards and white water canoes

In 1980 Brian founded his Blue Chip Board Store.

No one knows SUP like the Blue Chip SUP Crew.


1970, Brian explains to a student how a Sub Aqua twin hose regulator works	2016, Brian overseeing a lesson at the Blue Chip SUP School on the Thames

Our years of experience driven knowledge is free...
At first glance the array of SUP boards can look quite daunting, to help you through to process of choosing the right board we have a short guide here. If this proves to be adding to your puzzlement of which board you think you need, we are at the end of the phone and ready to help you decide, just call us on 0208 715 0040 and we will help you choose the right board

Brian as a kayak instructor in 1969

Not all board stores are equal !

We offer the best iSUP Package Deals in the UK We can build a package to suit your pocket and needs from our extensive stocks

We hold over 80 boards in stock in our Store
Our extensive stock give you the best package options in the UK

We hold the largest in store stocks of paddles and Paddle components in the UK

Professionals in water sports since 1980 - Kayaking, Canoeing, Sub Aqua, Waterskiing, Surf Ski, Windsurfing, Stand Up Paddleboarding

Over 40 years of experienced as the oldest family run board store in the UK. We first opened our doors in 1980


We offer the best package deals available. We invented the SUP package deal in 2008 by putting together all the essential accessories you will need to get out onto the water and enjoying trouble free paddling, we packaged together with every board a travel paddle, leash, waterproof key pouch or dry bag, inflation gizmo and free delivery. The value is all in the detail, we are still the only store to supply a high specification 10' x 9mm coil leash in our package

	Blue Chip holds the largest stocks of SUP boards, paddles and accessories in the UK. At our store in South London, we hold the largest stocks of Boards, Paddles and accessories in store in the UK. We will have the right board and package deal to suit you.

Spanning across the 20th and 21st centuries Blue Chip has over 35 years of experience driven knowledge, it's no wonder Blue Chip SUP Store is the No1 SUP Supplier in the UK. Come and visit us at our Bricks and Mortar Store, we open our doors at 07:30, Blue Chip: the oldest family run board store, service and repair centre in the UK,	We first opened the doors to Blue Chip Board Store in 1980

	Blue Chip - Professionals in water sports since 1980; Blue Chip has been a professional water sports store since 1980 and at the forefront of SUP since 2007. Brian has been a qualified water sports instructor since 1970. Blue Chip was the first store in the UK to use and supply inflatable SUP boards, we are the most experienced Inflatable SUP supplier in the UK with the largest stocks of iSUP boards, paddles and accessories. We are the originators of the SUP package deal concept by grouping together the best accessories with every board we supply and to this day we still offer the package deals in the industry.

	Paddles: We supply a Blue Chip Standard 3 part paddle within our SUP package with the ability to upgrade to a higher specification paddle. We carry over 80 paddles in our store at any one time as well as an extensive demo paddle quiver. At Blue Chip - we are passionate about paddles, the driving force of SUP, click here to see our full range of paddles