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Blue Chip, the family owned and run water sports store since 1980. Blue Chip has been using and supplying inflatable SUP boards since 2008. We are the most experienced Inflatable SUP supplier in the UK and hold some of the largest stocks of iSUP boards, paddles and accessories. Blue Chip created the original SUP package deal concept which is now common place throughout the industry. We assemble the best accessories with every board and to this day we still offer the best value SUP package deals in the industry.
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