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Blue Chip, the family owned and run water sports store since 1980. Blue Chip has been using and supplying inflatable SUP boards since 2008.  We are the most experienced Inflatable SUP supplier in the UK and hold some of the largest stocks of iSUP boards, paddles and accessories. Blue Chip created the original SUP package deal concept which is now common place throughout the industry. We assemble the best accessories with every board and to this day we still offer the best value SUP package deals in the industry.

The Real Blue Chip (professionals in water sports since 1980) have been paddling in and around the Surrey Hills rivers, streams & creeks since 2009. The Real Blue Chip SUPer Club is an experienced and friendly SUPing club, we are mainly a social and adventure paddleboard club. We paddle every Wednesday evening throughout the year & 1st & 3rd Saturday afternoon throughout the summer months. We also play SUP-Polo in the World Series NSPL 
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Blue Chip Fun Events

SUP-Polo Fun on the River Thames


The Knowledge Zone Why buy from Blue Chip Why buy an iSUP
iSUP Construction Choosing the right board for you Free Shipping